SendGrid
Email marketing and delivery at scale.
Your SendGrid plan
Overview
Connect SendGrid to send marketing campaigns directly from TripCreator CRM. Reach your entire customer database with beautifully designed emails, track every open and click in real time, and automatically enrich CRM contact records with engagement history. Suppression lists, bounce handling, and unsubscribe management are handled automatically — keeping your sender reputation clean without any manual work.
Setup
Create a SendGrid API key
In SendGrid, go to Settings → API Keys → Create API Key with Restricted Access and enable Mail Send, Marketing → Contacts, and Stats. Copy the key — it’s only shown once.
Verify your sender identity
In Settings → Sender Authentication, verify the email address or domain you’ll send from. Emails from an unverified address are rejected.
Enter your credentials
Paste your API key and the from-name and from-email your campaigns will use. These must match your verified sender identity.
Configure the Event Webhook
In Settings → Mail Settings → Event Webhook, set the URL shown after saving and enable Delivered, Opened, Clicked, Bounced, Unsubscribed and Spam Report — this powers real-time CRM enrichment.
Requirements
- An active SendGrid account (free tier works for testing)
- A SendGrid API key with Mail Send + Marketing scopes
- A verified sender identity (domain or single sender) in SendGrid
- Event Webhook configured in SendGrid dashboard (URL provided after setup)
SendGrid Email Policy
Only send to contacts who have explicitly consented. TripCreator enforces GDPR consent before adding anyone to a campaign; comply with CAN-SPAM, GDPR, and local anti-spam rules.