
Mailchimp
Sync contacts to your marketing.
Your Mailchimp plan
Overview
Link your existing Mailchimp account to TripCreator and manage campaigns without leaving the CRM. Sync your contact segments to Mailchimp audiences automatically, send campaigns via your Mailchimp account, and pull back engagement stats — opens, clicks, and unsubscribes — directly into CRM contact records. Perfect for teams already using Mailchimp who want CRM-driven audience control.
Setup
Get your Mailchimp API key
In Mailchimp, go to Account → Extras → API Keys → Create A Key and copy the full key including the datacenter suffix (e.g. abc123-us21).
Enter your API key
Paste your Mailchimp API key. TripCreator extracts the datacenter prefix and connects to the correct Mailchimp data center automatically.
Select your default audience
Enter the Mailchimp Audience (List) ID TripCreator should use by default for campaign sending and contact sync.
Set up the webhook
In Mailchimp → Audience → Settings → Webhooks, add the URL shown here and enable Subscribes, Unsubscribes, Email changed, Cleaned and Campaign sending status for real-time CRM enrichment.
Requirements
- An active Mailchimp account (any plan)
- At least one Mailchimp audience (list) created
- A Mailchimp API key from Account → Extras → API Keys
- Webhook URL registered in Mailchimp (provided after setup)
Mailchimp Acceptable Use Policy
Permission-based marketing only — send only to contacts who opted in. TripCreator syncs only GDPR-consented contacts to Mailchimp.