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White-label and B2B2C: turn your DMC into a distribution channel

Your inventory and expertise are worth more when partners can sell them too. Here's how white-label embeds and an agent portal turn one workspace into a B2B2C distribution channel.

TripCreator Team · July 8, 2026

Selling direct is one channel. But your product catalogue is just as valuable in the hands of agents and partners who already have the customers — if you can let them sell it under their own brand, at their own rates, without losing track of the commercials.

That's what B2B2C distribution is: one workspace, many storefronts. You keep the single source of truth; partners get a branded way to sell.

One workspace, many storefronts

Your workspaceOne catalogue
  • Agent portalPartners log in and sell
  • White-label embedsOn partners' own domains
  • Net rates & markupsPer-agent overrides
  • Commission trackingAutomatic, per booking
  • Payout statementsReconciled for each partner
  • Branded traveler appUnder the partner's brand

Why distribute this way

  • New revenue without new overhead

    Partners bring the customers; you keep one catalogue and one system.

  • Control the commercials

    Set net rates, per-agent overrides and commissions, tracked automatically to payout.

  • Protect your brand

    Decide exactly how much is white-labelled and what stays yours.

See B2B2C distribution in action

A guided demonstration on your own partner model.